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Brand Activation Specialist

Karachi

Job Description

Key Responsibilities:

  • Lead dynamic campus-level campaigns across universities.
  • Build and leverage student ambassador networks.
  • Create conversion-focused journeys for our app and insurance products.
  • Manage end-to-end digital campaigns and analyze performance.
  • Oversee our presence at external events and optimize lead generation.

Qualification:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience:

  • ​​​​​​​2-4 years of experience in brand activation, marketing, or campaign management.
  • Experience working with university demographics or youth-oriented brands is a plus.

Skills:

  • Strong project management skills with a track record of managing multiple campaigns simultaneously.
  • Proficient in digital marketing tools and platforms (e.g., social media, email marketing, analytics).
  • Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
  • Creative problem-solving abilities and a strategic mindset.